Did you know that by 2014, the number of mobile Internet users will surpass the number of users browsing the Internet via a desktop computer? Its true, the number of mobile devices with Internet access has simply exploded over the last few years and forecasters expect the number of mobile devices accessing the Internet to surpass the one billion mark over the next four years (in fact some say as soon as 2013).
This has profound effects on the way we are approaching client projects. If your website is not mobile friendly you're loosing out (just as I mentioned in our previous post regarding email marketing).
There are a number of ways to cater for mobile devices. One way is to create separate versions, one for the PC and one for the Smartphone. Another way is to have a single version that dynamically responds to whatever you are using to browse the website. This technique is referred to as "Responsive Layout" and we recently released a website that makes use of it.
I wont go into technicalities right now but if you have a moment check it out and see what happens when you resize your browser window from large to small.
“Watch in amazement as the content responds to the browser window orientation and rearranges itself to fit the available space” ;-)
This way, whether you are on a phone, tablet or computer you see the same website optimised for your screen. Funky yes!?