Deciding on the new logo for Blue Beetle was no quick and simple matter. We went through several (40 odd I think) logos and months of deliberation before narrowing it down to two possible directions which were very different from each other. Internally we referred to them and the “Grass” version and the “Ted Burton” version.
I personally liked the Ted Burton version as did Mladjan (our lead designer) but it appeared that we were the only ones. So for a bit of fun we decided to put it to the vote and create a poll on our temporary holding site. To be honest we knew what the result of the poll would be but what I didn’t know was that it would be such a landslide. Actually landslide is a bit of an understatement. It was more like a tornado on speed.
The grass version won by an overwhelming 87% of the vote. It seemed that not only did the majority prefer the Grass version but most actually had negative comments about the Ted Burton version which in hind sight was valuable feedback actually. Therefore we chose to go the Grass route and developed the logo further until we were happy, which we are :)
