“And Then There Was Salsa” from Frito Lay Dips on Vimeo.
To fully appreciate it you need to watch it here.
Stefan Sagmeister has got it right; can you imagine taking a year sabbatical every seven years? His line of work lends itself very well to this sort of break; I don’t think our clients would appreciate it if we said “don’t bother us for the next twelve months please”. It makes a lot of sense what he does though and the work that comes out of it is phenomenal – in his case anyway.
If you're into branding, check out the work he did for Casa Da Musica. Very cool indeed and breaking away from the belief that everything has to be the same, “sameness is overrated” as he says.