We've just launched the new website for BackLite, the best outdoor media company for strategic advertising in Dubai.
The website has been coded in XHTML 1.0 Strict, CSS2 and is fully manageable by the BB Content Management System (CMS). It also makes use of our funky Dubai interactive map which is used to illustrate the location of the BackLite’s various signs located around Dubai to great effect.
BackLite have been pioneers in the business of outdoor advertising for over ten years and have the reputation for having the most impressive and elegantly designed signs in the best locations available. Check it out.
I need to share another TED I saw recently which has made quite an impression on me, for a couple reasons. One is how effective at communicating good data can be when applied in the right way and two about the revelations and dispelling of common myths that can come about when analysed in the way that Hans Rosling does so well.
Hans Rosling is professor of global health at Sweden’s Karolinska Institute and here he unveils new data visuals that untangle the complex risk factors of one of the world's deadliest (and most misunderstood) diseases: HIV. He argues that preventing transmissions (not drug treatments) is the key to ending the epidemic.
Guaranteed: You've never seen data presented like this.
Finally our new website is live! Due to client commitments it’s taken a little longer than anticipated to complete but we’re very happy with the result. We’re particularly happy with the way we have been able to fuse XHTML /CSS and Flash. The site is 100% web standards complaint (XHTML 1.0 Strict - CSS 2.0) and via the integration of Flash in the background we've created a platform whereby we can really let our creative juices flow without compromising on Search Engine Optimisation (SEO), web standards compliancy, easy of maintenance and loading speed. The beauty of it is that as time goes on we can refresh the backgrounds and thereby refresh the look and feel of the website without having to re-design or re-code the templates.
To celebrate we've crafted a motion graphics piece illustrating the Blue Beetle's journey.
